What is customer science and how it helps in commercial

Strategy by wow! Customer experience glossary | 0 comments customer science the renewal and optimization of all the interactions that a customer has with the company is a crucial issue when thinking about the growth of a business. And one of the disciplines that makes this possible is customer science ? If you want to know what it is and how it helps enhance your business strategy, keep reading. Data is an important part of every experience. Whether as a client, user or employee, the way people experience the relationship with a company, brand, product or service is special. Placing ourselves in the consumers' shoes, it is key to understand the reasons for choosing one product over another to continue deepening and perfecting the experience that leads someone to make a choice. Data may be the key. In addition to the information that we can collect through artificial intelligence (ai) , science has entered the world of cx. How? Customer science or customer science: fiction or reality? Although it is not a well-known term, it has begun to resonate and we want to tell you what it is about.





Customer science - or customer science - can be defined as the fusion that occurs between artificial intelligence, behavioral science - that is, science that studies the way in which people relate to something - and data. By uniting these 3 pieces of knowledge, which are so useful in customer experience, great things are achieved. Truth be told, customer science is an emerging concept and it is useful that it begins to expand into the study of experiences, and it can make a big difference in customer-driven growth. What is science? In general terms and according to wikipedia, it is “a set Buy Bulk SMS Service of verifiable systematic knowledge that studies, explains and predicts the social, artificial and natural phenomena of the observable universe.” in itself, it does not say that we know for sure that we have an answer to everything, but it does say that when we obtain new information, we know more than when we started. Now, how to make customer science and companies work together? The key to analyzing behaviors and feelings we have already said that customer science is not completely defined, as it is something emerging, and is more of a fusion between technology, cx and behavioral science.









While some do, many organizations still do not take into account the rational, emotional, subconscious and psychological level of the customer experience, something that is vital to understanding the way consumers behave. Creating customer journey maps, empathy maps, updating buyer personas, among other things, are essential processes to focus on behaviors and feelings. It is known that the way we behave and, of course, consume, change, and even more so now, in a time of constant technological transformation, and with growing demands from customers who do know what they want. It is important to have information about customers, and customer science helps make this happen. Collecting data data is a great source of value, and analyzing it is what will allow us to reach the hearts of users. Many companies have a large store of customer data for science to rigorously identify and explain. From a database to user comments, it's all valuable information. Knowing how to use this data intelligently is crucial to understanding customers with a depth of behavioral science. Amazon, for example, has a division called “amazon science” in charge of this issue.