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Post by account_disabled on Jul 22, 2023 4:30:04 GMT -5
Organization of corporate events - what is worth knowing? Graeme Martin, professor of management from Edinburgh Business School and University of Dundee, said that "the essence of EB is to attract talent to the organization and ensure that both current and potential employees identify with the company (its brand, mission) and deliver the results it wants". The simplest definition - employer branding Brilliant in its simplicity is the definition by Andrew Mayo of the London Business School. According to him, employer branding can be described as "everything that is communicated (consciously or not) to every current or future employee." To sum up – despite the differences in definitions, there are several common Belgium Email List elements that are clearly visible when we read about employer branding. It's about the existence of target groups for EB activities - current and potential future employees. In other words, internal and external audiences. Also, the objectives of employer branding mentioned in various definitions can be reduced to creating the image of an attractive employer, attracting the right candidates to the company and shaping the organizational identity and identifying employees with the company. Employer branding – related concepts When analyzing the origin of the term EB, attention should be paid to its connections with several other key concepts: employer brand reputation, employer image, attractiveness of the organization to candidates, identification of employees with the company, loyalty to the employer brand, employee productivity.
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